Posted on February 19 2014

The inspiration for our new collection: POP ART

This the most fun we have had so far in creating our collections. Our smart products now have a POP ART feel to them, from our tool card to our emergency tins, not forgetting our popular Vitamin Pod! We hope you are as inspired as we were.

Pop Art was the art of popular culture. It was the visual art movement that characterized a sense of optimism during the post war consumer boom of the 1950's and 1960's. It coincided with the globalization of pop music and youth culture, personified by Elvis and the Beatles. Pop Art was brash, young and fun and hostile to the artistic establishment. It included different styles of painting and sculpture from various countries, but what they all had in common was an interest in mass-media, mass-production and mass-culture.

Our Favorite artists: ROY LICHTENSTEIN and ANDY WARHOL


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